Assuming the veracity of the pollster, which is a stretch in this political environment, sometimes you have to look at the data to determine if it's worthwhile to report a poll result.
I have to give Gravis Marketing credit for being honest, and thus assume that they are a legitimate polling outfit.
But look at this at this Colorado poll:
I don't know what they should have done with this result. Maybe sample more African Americans. Maybe start the poll over. Maybe put out the poll with an asterick. But seriously?