If SuperBowl advertisements offend people because they treat women like sex objects, CBS should reject them.
If SuperBowl advertisements offend people because they have a controversial political message, CBS should reject them. Any mainstream group should have a veto over an proposed ad.
This is the Superbowl. It is an American tradition.
Every family member should be able to watch the game and commercials in the same room at the same time with no fear, confusion, or anger.
CBS should accept "normal" products and creative yet "G" rated creativity.
This can and should be done.
President Obama should speak out and use the bully pulpit.
Of course, this shouldn't be the policy for every show all the time, but there should be certain programs and times of the day when parents and families know it is safe from certain images and messages.